Nike Advertisement Analysis Essay - PHDessay.com.
Paper type: Essay: Pages: 7 (1593 words) Downloads: 33: Views: 475: Advertising is a tool widely used by businesses and the media to promote their products. Unfortunately, advertising is pushing America more and more into a quick downward spiral. Advertisement acts like a fish hook for consumers. They have baits about the interest and wants of their consumers. Then when consumers grab a hold.
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This essay will explore a print media advertisement and explore the assumptions that its authors seem to make about the consumers being targeted. The essay will therefore explore the consumer groups excluded while seeking its failure to appeal in the said groups. Finally, an analysis of the advertisement and its cultural relevance will be evaluated. The advertisement under analysis is by the.
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On the other hand, this advertisement is not entirely based on sex appeal and masculinity. It flashes from the bathroom to him being on a boat in an ocean. It also shows him on a horse by the beach. This gives the viewer a sense of happiness that comes along with being at the beach and by the ocean, and even shows a sense of need to escape. There is even some need for guidance in this.
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