A Study on factors influencing consumer buying behavior in.
Key words: Online Shopping in Pakistan, Consumer Buying Behavior, Virtual Shopping, Affecting Factors. Introduction: It has been more than a decade since the e-commerce first evolved. Researchers and practitioners in the electronic commerce constantly strive to obtain a better insight in consumer behavior in cyberspace. With the development of the.
The theories which related to this research include: (1) consumer buying behaviour, (2) some factors influencing customer buying behaviour, (3) customers’ needs and wants. (4) Consumer decision making process, (5) different types of consumer buying situation, (6) consumer adoption process, (7) diffusion of innovations, (8) the hierarchy of effects model.
Social and Cultural Factors. Ideally, consumer behaviour theories spring up and are developed within cultural contexts by studying the behaviour of people within each nation (De Mooij, 2011). A number of studies focused on the factors affecting consumer behaviour given specific countries, societies, or cultures. Sometimes, the distinction.
Among the many factors that play a key role in virtual consumer behavior the paper presents the significance, the characteristi cs and the specificity of psychological and social factors. This is.
CERTIFICATE This is to certify that the thesis titled “The Impact of Factors Influencing the Buying Behaviour on the Development of Marketing Strategies For Luxury Fashion Products - A Study of the Urban Youth in Select Cities of India” submitted by Radhika Narayanan is a bona fide research work for the award of the Doctor of Philosophy in Business.
Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each.
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